ENJIN Cryptocurrency

ENJIN

  Category:  In game transactions

  Sentiment – Pleasant/quiet

  Geography – Easter markets (Lots of activity from 2am to 10am)

  Recent news – About to be launched on KuCoin (Jan 12th 22:00 UTC +8)

  White paper - https://enjincoin.io/enjincoin_whitepaper.pdf

 

Overview:

     Gaming is becoming a major juggernaut.  With the explosion of esports the gaming/entertainment market has been really exploding in the last 10 years.   One of the trends in this market is free to play with micro transactions.  Big players like Riot, Blizzard, Zynga and EA are moving away from buy to play and subscription based services to more free to play with in game micro transactions.  ENJ is approaching the space in more of a community approach by using ENJ to launch forums, bots, etc.  They are launching Unity (major engine for games) SDK in Q1 2018 and the mobile SDKs in Q2.  It looks like they have already launched the Minecraft Plugin and Mobile Wallet which is great.  Minecraft has a huge userbase.  The team has no one that is in the game industry that I can tell.  They all look to be gamers though so they understand the industry from only one side of the equation.  I do not see how they will be able to approach the major game companies (if this is going to be their approach) to utilize ENJIN.  The big companies are printing money through in game purchases and that is the major source of $$ to offset development costs.  To be apart of the ENJIN economy they are releasing their control and creating frictionless switching cost to their players to move to other (probably competitors) games.  Right now if you are a gamer playing a free to play game with micro transactions, the more you play the and the more in game items you purchase the less likely you will want to leave your in game items to move to another game.  With ENJIN (I believe) you could easily move your items with you which is amazing for the gamers but that makes me think the developers will not like it.  This could also create a weird situation that you start losing dedicated die hard gamers from your communities as a developer.  Communities are what makes a game.



Suggestion:



My suggested targets:  Collect some profits on the KuCoin launch and wait for the hype to take off on the Unity SDK launch and close the position.  The Unity launch is probably going to be a big deal.